The Champions League is undoubtedly one of the most exciting events in the world of football. With top clubs from Europe competing against each other, it’s a dream come true for fans to witness their favorite teams in action. But aside from the thrilling matches, the Champions League also brings with it special promotions that add to the excitement and hype of the tournament.
To get a closer look at these promotions, we interviewed fans and experts to find out their favorite ones from past Champions League seasons. One fan we spoke to, Emily, shared her love for the Champions League commemorative jerseys that were released during the 2017-2018 season. “Not only was the design unique and eye-catching, but it also had a special patch honoring the previous year’s champions, Real Madrid. It was a must-have for any fan and I wear mine with pride,” she said.
On the other hand, we spoke to a sports marketing expert, David, who highlighted the importance of sponsor activations during the Champions League. “One of my favorite promotions was when Pepsi had a contest where fans could win tickets to the Champions League final, as well as get a VIP experience at a pre-match concert featuring top artists. It was a great way to engage with fans and create a memorable experience for them,” he explained.
Another fan, James, mentioned the special edition collectible items that were released during the 2019-2020 season. “I loved the limited edition scarves and pins that were available during that season. They were not only great collector’s items, but they also made great gifts for fellow football lovers,” he shared.
From commemorative jerseys to sponsor activations and collectible items, it’s clear that special promotions play a significant role in enhancing the Champions League experience for fans. We can’t wait to see what promotions and events the upcoming season will bring!
